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Measure 16.04 “Aiuti per la promozione e lo sviluppo delle filiere corte e dei mercati locali” (Aid for the promotion and development of short supply chains and local markets), of the Rural Development Programme (PSR) 2014-2020 of the Liguria Regional Government Authority (link) supports the implementation of cooperation projects between agricultural companies and/or between agricultural businesses and operators in the supply chain to:
The Consorzio di Tutela Basilico Genovese DOP (Consortium for the Protection of PDO Genovese Basil), as Leading Partner of the “Genovese Storico” Cooperation Group, has benefited from the Liguria Regional Government Authority Tender, under the Rural Development Programme, measure 16.4 “Aiuti per la promozione e lo sviluppo delle filiere corte e dei mercati locali” (Aid for the promotion and development of short supply chains and local markets), submitting the project “LA FILIERA CORTA DI ECCELLENZA DEL BASILICO GENOVESE DOP PER IL MERCATO FRESCO” (THE SHORT SUPPLY CHAIN OF EXCELLENCE OF PDO GENOVESE BASIL FOR THE FRESH MARKET), obtaining its approval.
It is the set of activities that contribute to the production, collection, distribution, marketing and supply of an agri-food product, starting from basic agricultural production up to sale to the final consumer.
In the short supply chain, only one intermediary is allowed, and it is the person who buys the product directly from the producer to send it in turn directly to the sale, namely to the consumer.